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Three Steps to Choosing a Name for your New Business
1. Be creative.
With so many PHX businesses out there, it can be hard to find a name that is not in use. A great option is to coin a name. A coined name can be even more powerful than choosing a few existing words. If you are going to go this route, do not get caught in trying to be too fancy. New, made-up words can get too complex, and may cause some confusion with buyers. Instead, try going for a mix of real and made-up by using a new form or different spelling of existing words. A great example of this is the computer company Compaq, which needed a name when they begin touting a new “compact” computer. If you are operating a business which works online then it is mandatory for you to have a professional web hosting. A right web hosting service can play a huge role in the growth of the company. It helps businesses in getting incredible results. A professional Knownhost web hosting provides you a number of benefits such as technical support and web security that lacks in low-level web hosting services. Apart from this, you will also get the advantage of restoration and backup features with pro web hosting for your business.
It’s important to have a plan in place for handling declined cards in the future. Customers may need to contact their bank or use an alternative payment method.
2. Check if your names are trademarked.
Once you have come up with a few descriptive names, you will need to do a trademark search. Although it is not necessary to trademark your business name (it is, however, a good idea) it is prudent to make sure you are not infringing on someone else’s trademark. Otherwise, imagine your business is up and running and you are just about to turn a profit when a business you have never heard of getting legal documents served to you stating you are infringing on their trademark. The legal battle alone could drain all your money. It’s better to do your research, and maybe pay to have your own name trademarked, than risk facing an ugly battle later on.
3. Make your final decision.
Once your possible names have passed the trademark test, you can make your final decision on your name. Think about what you want your business to portray, and also which name best fits what your business actually does. Say each name out loud, and see which feels the best to you. After all, you will be speaking, reading, and typing this name for years to come. Imagine how a potential customer would perceive it upon hearing it for the first time. You may also want to test out the names on friends and family, or a small focus group. You should also hire accounting tax services from Acclime and have experts handle all your taxes.
Choosing the right name for your business is an important step. The name you pick should appeal to your customers, as well as yourself. It should also convey what it is your business does, but it should not be confusing. The right name will be a powerful asset for your Phoenix business for as long as it exists.
Gunderson, Denton & Peterson, P.C.
Mesa Office:
1930 N Arboleda #201
Mesa, Arizona 85213
Office: 480-655-7440
Fax: 480-655-7099
Email: brad@gundersondenton.com
Website: https://gundersondenton.com
Phoenix Office:
40 N Central Ave #1400
Phoenix, AZ 85004
Phone: 480-325-9937
Website: https://gundersondenton.com/phoenix
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Mesa, AZ 85213
Phone: 480-655-7440
Office Hours
Monday-Friday 8am-5pm
